Sarkozy may be cool, but he’s not winning over tan-shaded brethren in France’s presidential election campaign. 

Issenberg argued earlier this week that the success of Hollande’s campaign so far has much to do with the lessons it learned from the 2008 Obama campaign, which three of Hollande’s campaign advisors studied carefully while living in the United States. Whether they also picked up a taste for American popular music I have no idea, but this month the Hollande campaign put out an ad scored to a rather unlikely song: “Ni**as in Paris,” by Jay-Z and Kanye West, from the album Watch the Throne.

In the ad, French voters of various races hold up their electoral cards, a possible rebuke to Sarkozy’s past racial insensivity. Hollande is seen campaigning in the diverse suburbs and towns north of Paris, including one used to create the best bilingual pun perhaps ever employed in a political ad. You know that town of roughly 35,000 people about an hour north of Paris? That shit Creil. (Slate)